Hema Yoganarasimhan

Bettering Big Data

Foster's new Customer Analytics Center to generate cutting-edge research and actionable insights

Hema Yoganarasimhan

The customer will always come first in the Foster School’s new Customer Analytics Center.

The center is the vision of founding director Hema Yoganarasimhan, a professor of marketing and Michael G. Foster Faculty Fellow.

Yoganarasimhan says the center will be organized around a virtuous cycle that starts with research which is translated into training for marketing practitioners, and then industry partnerships leading to new research questions.

At its core will be a focus on research in marketing, big data and business analytics, and applications of machine learning in real-world settings. The center’s faculty—Shirsho Biswas, Ali Goli, Lalit Jain, Natalie Mizik, Simha Mummalaneni, Amin Sayedi and Yoganarasimhan from Foster and others from the Allen School of Computer Science—will work with industry partners to investigate pressing questions and generate useful insights to be translated into practical applications.

“Better together means better tomorrow.We are committed to building a culture of collaboration between the UW and businesses by leveraging our analytics expertise.”

Hema Yoganarisimhan

The faculty has developed a unique curriculum for business students and workshops for managers that are motivated by real-world applications and provide a fresh look at analytics.

“Better together means better tomorrow,” Yoganarasimhan says. “We are committed to building a culture of collaboration between the UW and businesses by leveraging our analytics expertise.”

To learn more or partner with the center, visit: fcac.foster.uw.edu/.

Ed Kromer Managing Editor Foster School

Ed Kromer is the managing editor of Foster Business magazine. Over the past two decades, he has served as the school’s senior storyteller, writing about a wide array people, programs, insights and innovations that power the Foster School community.